What do I do?

Simply put,

I help brands grow by captivating, motivating, and activating their audience.

Captivate

Craft your narrative and capture your audience's attention through positioning, competitive differentiation, proposition development, and emotional experience.

Bridging brand vision with consumer need to craft the core positioning, transactional proposition, and emotional experience we aim to create with consumers.
Brand Spotlight: ARMRA
Developing core narrative and partnering with creative and design to expand experience across physical and digital touchpoints.
Brand Spotlight: GRUV
Crafting on-voice brand messaging across various consumer touchpoints to improve resonance, engagement, and sales.
Brand Spotlight: Hims

Motivate

Spark interest, educate your audience, and engage your consumer by understanding their path to purchase, leveraging key consideration and conversion criteria to guide consumers through the funnel.

Defining the key messaging, content, and experiences to educate and convert consumers across web and digital channels.
Brand Spotlight: ARMRA
Mapping key messaging across channels, audiences, and touchpoints throughout the consumer journey, from discovery to retention.
Brand Spotlight: Pentair Rocean
Connecting consumer aspirations with key consideration and conversion criteria to create a compelling and ownable proposition at the shelf.
Brand Spotlight: True Grace Health

Activate

Capitalize on the education, interest and trust built and spur consumers to action, delivering the right message in the right channel at the right time.

Mapping how channels and acquisition strategies connect in targeting and converting consumers as we launch our brand or product into market.
Brand Spotlight: Pentair Rocean
Using traditional (Facebook + Google) and emerging channels (TikTok, Snapchat, Pinterest, etc.) to profitably acquire new customers and grow your business.
Brand Spotlight: Tervis Tumblers
Leveraging opt-in marketing to create ongoing dialogues with our consumers, educate on core value props, and grow sales organically.
Brand Spotlight: Leather Honey

And here are a few examples of the results I deliver.

So, what do you say?

Want to work together?

Get in Touch 📧