Case Study: GRUV

Photo courtesy of The Stable

Helping Universal Studios launch a Direct-to-Consumer business, making DVDs cool, and growing sales through social media advertising and content.

6.0+ ROAS through streamlined account strategy.

What I Did

Brand Strategy
Social Media Advertising
Copywriting

Key Results + Measurables

Drove profitable customer acquisition through Facebook + Instagram Advertising.
Streamlined account structure regularly delivered 6.0+ ROAS
Brand reached $500K in year one, and $1.4 million in year two.

Project Summary

NBC Universal needed a brand platform + strategy to launch into the Direct-to-Consumer Market, selling DVDs (DVDs!). Our team named, branded, positioned, and launched the brand through social + digital media.

Having a broad catalog, we created a paid media strategy that leveraged clustering, cross-channel insights, and seasonality to create relevance for consumers. This strategy led to a repeatable, reliable 3x ROAS, allowed for new title releases, and spotlighted fan-favorite films.

Note: This work was completed as a member of The Stable.