Project Summary

Fresh off acquiring a direct-to-consumer start-up, Pentair sought support in developing an insight-driven go-to-market strategy to launch its technology and make its first foray into consumer products a success.

To do this, I delivered a holistic launch plan inclusive of paid, earned, and owned brand channels to engage, convert, and retain consumers. From social and digital advertising to email marketing and automation to influencers and organic social content, I equipped the brand with an actionable, and ready-to-implement framework to customer acquisition.

The brand quickly found traction and profitable growth via performance marketing efforts, and was able to gather first-party data and audiences for continuous testing and iteration.

This work was produced as a member of The Stable.