Nick McVey | DTC Strategy | Case Studies — Nick McVey | Brand Strategy, Positioning, Growth

Brand Strategy. Packaging Strategy. Web Content Strategy.

Creating product-market fit through consumer research, positioning, and streamlined communications (keep reading).

Consumer Research. Product Naming. Packaging Strategy.

Helping a DTC darling improve its shelf presence through shopper insights, consumer research, and copywriting (keep reading).

Product Naming. Product Positioning. Go-to-Market Tactics.

Naming and positioning a marquee innovation, and identifying an additional revenue stream for an entertainment giant (keep reading).

Content Strategy. Paid Media Strategy. Email Automation.

Growing sales in both DTC and Amazon through social + digital advertising, email automation, and channel strategy (keep reading).

Brand Strategy. Packaging Strategy. Web Content Strategy.

Bringing nutrient-density, regenerative agriculture, and benefit-centered messaging to the forefront for a mission-led startup (keep reading).

Positioning Strategy. Go-to-Market Strategy.

Positioning a countertop water filter for launch in DTC through Go-to-Market planning, channel strategy, and budget planning (keep reading).

Paid Media Strategy. Content Strategy.

Profitably acquiring new customers while targeting cold audiences through content strategy and account structure (keep reading).

Positioning Strategy. Content Strategy. Paid Media Strategy.

Building a brand from scratch and then launching DTC through organic social and social media advertising (keep reading).

Social Media Advertising, Email Automation, SEO

Launching a direct-to-consumer skincare brand and optimizing media spend across paid social and search ads (keep reading).

Content Strategy. Social Media Management.

Growing a social media following through content, events, influencer partnerships, and promotions planning (keep reading).