Key Results + Measurables

• 50% decrease in customer acquisition costs.

• 50% increase in on-site conversion rate.

• Unlocked performance marketing success and budget, allowing brand to reinvest for scale.

Project Summary

Despite having a truly innovative product, ARMRA was struggling with growth and needed to more deeply understand its target consumer.

We gathered insights across social media, consumer search, competitive, and market resources to define opportunity segments, including one that had previously been avoided, complete with interests, desired benefits, and aspirations.

Using these insights and personas, we laddered consumer needs up to features and attributes to functional benefits to emotional benefits in creating a holistic and connected brand experience.

Finally, through narrative development and content strategy, we partnered with design and creative in producing the brand’s packaging and website.

Note: This work was completed as a member of The Stable.