Case Study: Leather Honey
Photos courtesy of The Stable
Helping an Amazon-favorite attract and convert customers off-Amazon through content strategy, digital advertising, and email automation.
10x ROI and 20% conversion rate through email automation.
10x ROI and 20% conversion rate through email automation.
What I Did
Content Strategy
SEO Audit
Digital Advertising
Email Automation
Key Results + Measurables
10x ROI and 20% conversion rate through email automation.
Grew email channel to 15% of DTC revenue.
Streamlined targeting strategy to filter + segment web traffic.
Full-funnel advertising strategy to drive sales on both the brand site and Amazon.
Project Summary
Leather Honey is Amazon’s No. 1 Leather Care brand, and they were looking to increase their success in Direct-to-Consumer without jeopardizing their Amazon sales.
We delivered a content strategy that spanned organic and paid tactics to create a strong stream of net-new customers. Additionally, we created an approach to Facebook + Google Ads that simultaneously supported DTC and Amazon sales. And lastly, we created a series of automated email marketing flows that delivered 15% conversion rates, driving sales across products and across both Amazon + DTC sales.
Note: This work was completed as a member of The Stable.
