Case Study: Tervis Tumblers

Photos courtesy of The Stable

Helping a stagnant brand profitably appeal to a new demographic and acquire new customers through social media advertising.

Drove over $1 million in BFCM sales.

What I Did

Social Media Advertising
Product Launch Strategy
Promotions Planning
Copywriting

Key Results + Measurables

Drove over $1 million in sales through Black Friday, Cyber Monday, and Holiday planning.
Streamlined Facebook Ads account structure delivered consistent, profitable return on ad spend (3.0+ ROAS).
Social media advertising outperformed paid search efforts.

Project Summary

After years of success with Gen X + Boomers, Tervis looked to better appeal to new consumers, primarily the Gen-Z + Millennial audiences.

We revamped their content strategy and developed a targeted approach to Facebook Ads, not only delivering a 4.0 ROAS and over $1 million in revenue during Q4, but we also constructed new audiences and a Facebook Ads strategy that profitably acquired new customers.

To top it off, the strategies we implemented were repeatable + process-driven, setting the brand up to target new audiences based on future strategies.

Note: This work was completed as a member of The Stable.