Case Study: HETIME

Launching a direct-to-consumer skincare brand and optimizing media spend across paid social and search ads.

Profitable Facebook Ads within 90 days.

What I Did

Social Media Advertising
Copywriting
Email Marketing + Automation
Product + Consumer Insights

Key Results + Measurables

Profitable Facebook Ads within 90 days.
20% conversion rate via email automation.
Introduced blog content to improve SEO and consumer education.

Project Summary

Launching in 2019, HETIME was looking to establish its clean-formulation, made-for-men skin care products in Direct-to-Consumer. They tapped our team for paid media support through Facebook Ads and Google Ads at launch, leveraging our expertise to drive sales + build its customer lists.

We helped HETIME achieve profitability within its first 3 months by creating a powerful ads funnel that delivered clean insights and strong results.

Additionally, I helped them develop an automated email marketing strategy that produced a 20% conversion rate, bolstering efforts across both paid + organic brand efforts.