Project Summary

True Grace Health was preparing for launch, leading with founder and vision in an effort to win share from incumbent and mainstay brands.

We analyzed the supplements category to understand how our target audience discovers, evaluates, and ultimately decides to buy. In a category transitioning from ingredient to benefit-led communications, we positioned regenerative agriculture as the true source to key benefits and product efficacy.

This work resulted in a clear platform and purpose for the brand to stand on in communicating and acquiring consumers across both digital and retail channels. Additionally, with roots in sustainability, every material used in packaging was meticulously chosen to support the larger mission. This combination of retail-centric packaging strategy, visual identity, and sustainability story resulted in the brand receiving recognition for innovative packaging and design.

Note: This work was produced as a member of The Stable.