Key Results + Measurables

• Doubled our social media following in 15 months

• Helped double revenue in back-to-back years

• Built relationships with local influencers to showcase new brews.

• Created a repeatable promotions plan to launch new beers + events.

Project Summary

Over 2 years, I grounded the 56 Brewing social media presence, developed influencer relationships, and grew the customer-facing personality behind the brand. Through content production and copywriting, we created one of the funnest breweries in the city and coined the reputation as the Dog Friendliest brewery in Minneapolis.

As a result, we added 4,000 followers through organic-only tactics (unpaid), developed a repeatable product launch strategy that consistently sold out of inventory within 2 weeks, and helped the brewery double its revenue 2 years in a row.